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A team of highly experienced professionals passionate about averting the climate crisis has launched a crowdfunding campaign to build a revolutionary carbon-reducing app - which will become the go-to tool for a movement of carbon-cutters. Built upon core foundations of psychological principles, scientific data, and a passionate group of environmentalists, the team aims for a huge shift in society - so that people start taking climate action on a mass scale - after all, we only have 6 years left before devastating irreversible damage to our climate[1]. 

The dissatisfaction with the decisions made at high-level meetings like COP26 is growing and The Climate App provides a way for individuals to take their own action, where governments have failed us. There is a large and growing market for consumer activism on climate change, coinciding with an increase in green consumers[2]. The green economy is predicted to grow from $8.3bn in 2019 to $57.8bn by 2030. People firmly believe that lifestyle changes to combat climate change will improve their quality of life, not worsen it, whether that is climate-friendly packaging, travel, food or energy solutions. Now, with The Climate App, it’s easier than ever for anybody to help contribute positively to the environment and reduce their carbon footprint.

The app will make change easy and fun, enabling challenges to be completed, calculating one's carbon footprint, combined with a positive and fun community to support and energise each other. But the real power comes from enabling actions and progress updates to inspire others, causing a multiplier effect, and a positive virtuous circle.

Project founder Samuel Naef, who has previously created 8Billionminds (a free global live-learning platform) and is a NASA Research Scholar with several entrepreneurial awards, said,  

"We know that people are starting to promote and speak about climate change, but we know that it is sometimes also difficult and lonely to change your own behaviour. It is much easier to do when you feel everyone else around you are doing it too, and how it all contributes to a larger end goal."

He added, “We have been waiting decades for our leaders to solve this issue, but their progress has been too slow, and now we need a movement of people taking action, instead of words - to affect every level of society - to help instigate ambitious change, particularly for CEOs, politicians, policy-makers, investors, and influencers in all sectors. Everyone's actions influence others."